Joseph+Sugarman

an American electrical engineer, marketing innovator, and founder and CEO of //JS&A Group, Inc.//. He used direct marketing to sell one of the world's first [|pocket calculators], and introduced the [|cordless phone] and the [|digital watch] to the public with his marketing techniques. In 1986, //JS&A// changed its marketing focus from selling electronic products to health, fitness and sunglasses. Later, in 1990, he concentrated solely on his line of //BluBlocker sunglasses//, which he sold in direct mailings, [|mail-order] advertising, catalogs and on TV through [|infomercials], and the [|QVC], the [|Home Shopping] Channel. || toc =JS&A Chess Computer= In 1978, Sugarman marketed the //JS&A chess computer//, a Novag licensees Chess Champion MK I.
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 * [[image:JosephSugerman.jpg link="http://www.linkedin.com/pub/joseph-sugarman/1/4/b47"]] ||~  || **Joseph (Joe) Sugarman**,
 * Joe Sugarman ||~  ||^   ||
 * [[image:JS_A_1_15_x_15.JPG width="535" height="399" link="http://www.chesscomputeruk.com/html/scisys_and_novag___the_early_y.html"]] ||
 * JS&A Chess Computer ||

Karpov Challenge
According to his marketing strategy to gain publicity, and despite the //MK I// was a quite weak program, he challenged [|World Champion] [|Anatoly Karpov] and offered him $50,000 and a percentage of each unit sold. Karpov first rejected, and later accepted to endorse the game, but offered to let //JS&A// spend the money on advertisement to spread the word. Sugarman broached the issue in his //The Adweek Copywriting Handbook// with the headline "//Soviet Challenge//" and the sub-headline "//Can an American chess computer beat the Soviet chess champion? A confrontation between American space-age technology and a Soviet psychological weapon//". However, in the meantime Sugarman's busisness partner, Peter Auge of //MK I// manufacturer Novag, had already made his own arrangements with Karpov.

Similar trials of this marketing technique, i.e. by German wholesale chess bookseller and former European exclusive distributor of Marty Hirsch's MChess program, Martin Stamer, to challenge [|Garry Kasparov], were less successful. 

Data Cash Systems vs. JS&A Group
It transpired the //JS&A Chess Computer// and therefore in the Novag Chess Champion MK I program was a clone of the //Data Cash Systems Inc.// CompuChess program, which was developed by David B. Goodrich & Associates, and released in late 1977, only a few months after the first dedicated chess computer, the Chess Challenger I appeared. The ROM in the MK I was identical to the ROM in the CompuChess. In 1979 //Data Cash Systems// took legal action against //JS&A// for breach of copyright, which failed because it transpired that the copyright had not been adequately protected in terms of USA law.

=Publications=
 * Joseph Sugarman (**1989**). //Success Forces//. Hyperion Books, ISBN-13: 978-0948353499, [|amazon.com]
 * Joseph Sugarman (**1998**). //Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs//. Delstar Pub, ISBN-13: 978-1891686009, [|amazon.com]
 * Joseph Sugarman (**2006**). //The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters.// Wiley, ISBN-13: 978-0470051245, [|amazon.com]

=External Links= > [|Internet Marketing] > [|About Joseph Sugarman : From Ski Lifts to Stem Cells: The Amazing Journey of Joseph Sugarman]
 * [|Joseph Sugarman | LinkedIn]
 * [|The Genius of Joe Sugarman]
 * [|JoeSugarman.com]
 * [|Joe Sugarman: Free Enterprise Hero?] by [|Tom Richman], January 1, 1982, from [|Small Business and Small Business Information for the Entrepreneur]
 * [|Will The Real Small Businessman Stand Up?] by [|Tom Richman], July 1, 1982, from [|Small Business and Small Business Information for the Entrepreneur]

=References= =What links here?= include page="Joseph Sugarman" component="backlinks" limit="20"
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